Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. Nick Artsruni is a thrice-published author and 15-year veteran of the publishing industry. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. Participate in the implementation of diversity initiatives. This goal is measurable because you can easily count one staff member for every 50 guests. Following an event,you have all the knowledge from what just took place fresh in your mind. Finally, make sure that your goals are transparent to your attendees so that they are assisting you with accomplishing your vision along the way. No matter what your main objective is, these 7 KPIs will help you analyze how your event performed and how you can further improve your strategy moving forward. Collaborative event management software that saves time, boosts revenue and drives loyalty. Revenue goals work well as the companys primary goal. Mini-goals and milestones are what you might need to set to get your ultimate goal that is OK. As you brainstorm, map out your event plan. Event KPIs (key performance indicators) are the best way to track and measure your event's success. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Your event budget, event theme, speakers, and entertainment will all have a place and will ultimately have commonality with your goal. Copyright 2023 Business Management Daily. Increase overall event engagement by 30% by the last day of the first annual event. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. In 2023, anything is possible in the events industry. A 5% increase is not much, and raffles are popular. T: This goal is timely, as it implements an RSVP system for your next event. It is essential to know what each role within your organization should be responsible for and how they will be measured. Here are some performance review phrases to use if communication is a weakness for the employee: Some employees just arent creative or struggle to come up with innovative ideas. How to Plan the Best Event in 10 Stress-Free Steps19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Free Event Management Software for Planners and Properties. Then, narrow the list and combine the ideas to come up with one solid goal. Proactively determine if current policies and procedures support diverse employees. Professional development goals are goals focused on plans for learning and development. Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Communicate with proper personnel regarding issues. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. Your financial situation is unique and the products and services we review may not be right for your circumstances. What went well, what didnt go well? Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an event experience leader. How do I get virtual attendees to show up at the event live? Lets use the above example to move away from generic goals and towards SMART goals: Instead of: I want my next event to be more successful than the previous one. Attend training to develop necessary planning skills. Tomas Laurinavicius is a writer and designer. As you can see, theres no mystery to being a successful event organiser. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. Sounds like a common (and generic) goal but they turned it into something much more strategic. In fact. Complete tasks without frequent supervision. for a range of event types with preset questions to make the process super simple, or you can create your own customised form. Play as cute characters, get rewarded for achievements, and make organization enjoyable again. Specific. Create a website - complete in 2 months. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. As an Amazon Associate we earn from qualifying purchases. If youre not sure what these smart goals should look out, check out the examples later in this post. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. Habitica is a gaming app you can use to make event goal setting a lot more fun. Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. Strong communication skills have always been a cornerstone of successful event planners. But, of course, actually making a profit or a return can also be a challenge. The terms goals and objectives are often used interchangeably. Be on time for all meetings, which shows you respect your colleagues time.. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event rather than waiting until its too late. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. Use: I want my next event to generate 100% more revenue than the previous one. They are commonly used in workforce management. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. Did the event strategy serve stakeholders as intended? And how many qualified leads you obtained. Successful planners understand how vital it is to take some time out before reaching breaking point. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. Three common objectives of performance management in this area are: Ensure we have skills for the future. It's common for business owners or managers to set performance goals for employees, or for employees to set their own. Email Marketing Goal Example: Increase email click-through rate by 10% by May 2023.. Its all about setting specific goals relevant to an end goal. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! Define a clear performance goal for each role you have. Stick to your overall purpose at all times. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Take the time to process what is said by others. . It also helps you to keep an eye on supplier news, new products and services, and developments in technology. that can make or break event execution and attendee engagement, CRM and marketing automation tools that integrate with event software to keep their communities engaged and informed throughout the year, Omnichannel strategies that deliver consistent experiences across mediums before, during, and after the event, Event organizers need to possess crystal-clear. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. There are lots of. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. The answer? The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. Case in point? . SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. How do I keep virtual attendees engaged and connected to in-person attendees? 8. Similarly, post-event timing is crucial in following up with your attendees. First, lets look at what SMART goals are. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. And because their solution was inherently linked to data-gathering software, they were able to track participation and other event KPIs at the same time. Do you need to conduct a site visit, create an event diagram, or pay your vendors by a certain date? First, planners define their event goals - what they want to achieve with this event - and break them down into measurable event KPIs. Some employees just arent creative or struggle to come up with innovative ideas. If youre working with a client, they can clue you in as to what budget youre allotted. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. R: This goal is relevant because organization and communication between all appropriate parties are essential for an event to be successful. This is where goals and objectives come into play. How do I deliver a meaningful and comparable digital and in-person experience? Be flexible enough to implement new concepts. What are the top event planning and event management skills? 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. An unrealistic goal will have the opposite effect. Prepare in advance for meetings.. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. Not precise enough. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. Or are you looking to attract and engage with a specific group? These are all great entries on an event timeline. A successful event might mean more attendees, higher customer satisfaction, or increased profits. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Neglecting to gather specific details and data for your event, such as the return on your investment, is another problem. Facilitate brainstorming and out of the box thinking. 2. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. Or lots of lower-priced ones? Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event - rather than waiting until it's too late. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. Also, try these performance review phrases during an evaluation with an employee who struggles with punctuality: Some employees struggle with having an appropriate attitude at work. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool, SurveyMonkey. Which aspects of the event planning process were successful? Effective performance management depends on effective goal setting. You may want to invite influential media members as you can and give it a VIP feel. Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. Welcome new employees to drive improved morale. You could create general goals, such as planning a certain number of events per year. Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. As part of their performance measurement, great event planners ask for feedback from their attendees, participants, and stakeholders utilising specialist tools. For OSU Extension, performance goals are performance expectations related to work to be accomplished and/or core competencies. Event organizers need to possess crystal-clear writing skills and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. On new tasks or complete assignments without the need for micromanaging participants and! Essential for an event to generate 100 % more revenue than the previous one to come with! 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Of inclement weather is performance goals for event planners a bad idea, weve all learned major lessons in being adaptable and back-up... Comes time to sit down for and engage with a client, they can clue you in to. Return on your investment, is another problem he 's a co-founder of best Writing, an all-in-one connecting!